Tag Archives: customers

Lost in Translation: How to break through the Language Barrier

If you have ever played a game of Chinese Whispers then you will know it is extremely rare that the phrase that was given to the first person is the same phrase that is uttered by the final one. When I was at University one of my lectures asked us to play it to demonstrate…


Are you effectively managing your customer data?

Security is a word on everyone lips. As data gets bigger, security becomes more apparent than ever to individuals to SMEs and up to big Multi National Corporations. Protecting yourselves and your clients is now more important than ever. Think about your office and the amount of customer data that your networks and systems contain; your…


ISO Certification – A commitment, not a requirement

It is clear that some companies want to achieve a certificate just to have the logo on their website and stationary. Research has indeed provided evidence that displaying logos, even if the consumer does not know what they are for, will increase their trust in a company. Other motives for achieving certificates include that it…


ISO Quality Services January 2015 Newsletter

Welcome to the ISO Quality Services Ltd January 2015 newsletter, we hope that everyone had a fantastic New Year and are ready for the year ahead! This month has so far seen a defiant response to the attack on freedom of speech as approximately 1.5 million people marched in Paris and even more across the…


Does buying green matter to customers?

Are consumers buying green? Do they make a conscious decision to choose eco-friendly products over their traditional counterparts? And if so how can businesses take advantage of this? The evidence suggests that consumers, particularly Millennials are increasingly prepared to make green choices for their purchases. The consultancy, Accenture predicts that by 2020 there will be…