How does going green help my business?
11 Aug, 2017
Striving to reduce your impact on the environment is common practice in many business industries, but how does it help your business?
As awareness of the environment continues to rise, people and businesses are turning to more environmentally friendly alternatives for everything ranging from products they use to the way their company runs as a whole. With this becoming more important, it can have an effect on a number of business opportunities. For example, you may miss out on a tender because they went with another supplier that was more eco-friendly. So what are the main benefits of considering the environment in business activities?
PR is at the core of the promotion of your business. If you have bad PR, you get less sales. Companies that make it publicly aware that they are environmentally friendly have a much higher reputation that those who do not. This can help in gaining sales, as many consumers prefer to go with a company who consider their impact on the environment. You should promote your eco-friendly way of working at every opportunity, from writing articles about it to featuring it on your promotional material.
If you are a client of ISO Quality Services and are currently certified with ISO 14001, we can provide you with specific logos to feature on your material that identify you as an environmentally certified company. Get in touch to request your logos.
Any business wants to reduce their costs. But did you know that it’s also a benefit of being environmentally aware? By analysing the areas of your business that are making the most damage, you know what can be cut back on, saving you money. By reducing your energy consumption for example, you will end up with reduced costs in the form of lower energy bills. Making other small changes like reducing the amount of printing or turning off lights can also add up and have an impact.
As mentioned in Public Relations, consumers prefer to have more green products and source them from companies that are aware of their environmental responsibilities. Consumers check product information to see that it is the least damaging available. Even product packaging is judged, preferring to buy a product in recyclable packaging than one which isn’t. Due to this market share has expanded for green products across a range of industries.
The benefits to your business are not only related to gaining sales and reducing costs. Your staff can also benefit from working for a company that values the environment. You can benefit from happier staff, increased productivity and reduced medical costs. This can be done by implementing a range of internal schemes. For example, you could use eco-friendly products yourself, introduce healthy snacks into the office, or even plan work sports events. We all know the phrase… a healthy workplace is a happy workplace!
If you would like to start your journey to becoming an environmentally friendly company, why not get ISO 14001 Environmental Management certification? Get in touch with our team on 01905 670303 or firstname.lastname@example.org to discuss this! You can also find out more about ISO 14001 here.
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