ISO Certification – A commitment, not a requirement

It is clear that some companies want to achieve a certificate just to have the logo on their website and stationary.

Research has indeed provided evidence that displaying logos, even if the consumer does not know what they are for, will increase their trust in a company.

Other motives for achieving certificates include that it provides marketing opportunities or because it is a requirement placed upon them but is this making the most out of it?

This practice is something that here at ISO Quality Services, we endeavour to avoid. This is not to say that they cannot be used as a great marketing tool but ISO Certification is not there just to illustrate what a company has achieved.

The internationally recognised Standards are there as a future promise and commitment to their existing and potential customers.

More than just a ‘tick box’ exercise

ISO Certification should never just be a ‘tick box’ exercise, when implemented correctly they can benefit companies in numerous ways and not just in terms of revenue.

A Key element of the ISO Management Standards is the emphasis on continual improvement, an example being the maintenance of training records. This in part ensures that there is a level of continuity in terms of the level of customer service given by the company.

Every employee knowing how to carry out their job leads on to an additional benefit as ensuring they are properly trained will improve employee morale and motivation.

This is because they will know exactly how to carry out their job without fear of being reprimanded.

An illustration of this is when an employee is faced with a customer complaint. Effectively trained employees will be able to resolve the situation quickly and without fuss.

This in turn will create a positive perception of the company in the eyes of the customer which could ultimately lead to them recommending the company as they feel valued and looked after.

Therefore as a result of a focus on continual improvement there will be an increase in revenue but this is inextricably linked to the improvement in customer satisfaction and employee morale.

What should the ISO logo stand for?

The one big strength with ISO Certification is that it can be achieved by any organisation, irrespective of their size.

This means that whether they are a huge multinational company or a small start-up business, they are able to demonstrate a commitment to quality and a strong customer focus.

There are of course more industry specific ISO Management standards but the core standards can be achieved by any organisation. The most popular being:

• ISO 9001 Quality Management
• ISO 14001 Environmental Management and,
• ISO 27001 Information Security Management.

These can be implemented by any organisation and can prove invaluable when implemented with the backing of the whole organisation.

There are 3 main groups which can benefit, those running the company, employees and existing/potential customers. These benefits include:

• Better utilisation of resource resulting in reduced costs.
• Improved employee job satisfaction as they are clear what is expected of them and how to go about it.
• A consistent, reliable and quality service for both potential and existing customers.

If you would like more information regarding the benefits of an internationally recognised ISO Certification, call our dedicated team on 01905 670303 or alternatively, email us on info@isoqsltd.com.

ISO Quality Services Ltd are proud to specialise in the implementation and certification of the Internationally recognised ISO and BS EN Management Standards.

Primarily working with clients throughout the whole of the UK and Ireland, ISO Quality Services Ltd also cover Europe and the UAE.

Do you want to get ahead of your competition? Win more tenders or save time and money on reoccurring issues? Contact us today!